{"id":5301,"date":"2019-09-06T20:10:10","date_gmt":"2019-09-06T18:10:10","guid":{"rendered":"http:\/\/www.imex.it\/?p=5301"},"modified":"2019-09-16T20:41:59","modified_gmt":"2019-09-16T18:41:59","slug":"ritratti-the-inauguration-of-the-exhibition-and-imexs-role","status":"publish","type":"post","link":"https:\/\/www.imex.it\/en\/ritratti-the-inauguration-of-the-exhibition-and-imexs-role\/","title":{"rendered":"“Ritratti”: the inauguration of the exhibition and IMEX\u2019s role"},"content":{"rendered":"\n

On the occasion of the\u00a076th Venice International Film Festival<\/a><\/strong>, La Biennale di Venezia chose IMEX to create the frames for the photo exhibition \u201cRITRATTI \u2013 OPERE UNICHE<\/strong>\u00a0300 Polaroid Giganti raccontano i protagonisti della Biennale Cinema dal 1996 al 2004\u201d (PORTRAITS \u2013 UNIQUE WORKS: 300 Giant Polaroids represent the protagonists of the Biennale Cinema from 1996 to 2004<\/em>), organized in collaboration with the photo agency Photomovie<\/a><\/strong>.\u00a0<\/p>\n\n\n\n

The exhibition was held from the end of August at the Hotel des Bains, Lido di Venezia<\/strong>, and collected 300 portraits in maxi format<\/strong>, taken by different photographers using the Giant Camera designed by Polaroid<\/strong>, which works like the smaller instant cameras we all know, returning only unique, non-reproducible positives.<\/p>\n\n\n\n

For this project, IMEX designed and created a series of frames<\/strong> that didn\u2019t only enclose and enhance the artworks, but that participated actively in communication<\/strong>, reinforcing the message and holding it there for the eye of the viewers, and playing, once again, the important role of mediator between the industrial world and the art world<\/strong>. <\/p>\n\n\n\n

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