Work in progress. ‘Ritratti’: the preparation of the artworks.

Recently, IMEX has been selected to bring added value to the photo exhibition called “RITRATTI – OPERE UNICHE 300 Polaroid Giganti raccontano i protagonisti della Biennale Cinema dal 1996 al 2004” (PORTRAIT – UNIQUE WORKS: 300 Giant Polaroids represent the protagonists of the Biennale Cinema from 1996 to 2004) organized by the Biennale di Venezia in collaboration with the agency Photomovie, on the occasion of the 76th Venice International Film Festival.

It’s a unique exhibition, which brings together 300 unique and non-reproducible portraits taken with a Giant Polaroid, depicting the protagonists of past editions of the event; and IMEX was given the task of conceiving and creating the frames that will make these works even more extraordinary.

Nothing like a frame, in fact, is able to reinforce the message of an artistic work, and in particular of a portrait, amplifying the emotions and keeping them still, for the joy of the eyes that want to linger on the intensity of what is transmitted and on the deepest emotions of the subjects of the pictures. Not a just a decoration, but an essential communication tool, which allows us to perceive an image in its depth, in its most instinctive way.

Thus, the portraits of Monica Bellucci, Vasco Rossi, Vittorio Gassman, Bruce Willis, and many other protagonists of the red carpet, shot by artists by the likes of Fabrizio Marchesi, Stefano C. Montesi, Jacek P. Soltan, Fabio Lovino, Enrico Chico De Luigi, and Maurizio Galimberti (present in the exhibition also with a beautiful collection of “Photo Mosaics” made during the 2003 and 2004 editions of the Biennale) come to life under our artistic direction, and are currently entrusted to FCP of PEDRINELLI of Brescia to be framed with care and skill, and prepared to be exhibited.

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In the video, part of the framing process of the artworks, here more details on the prestigious exhibition.